Tough Mudder

  Tough Mudder represents an intense physical challenge that requires its participants to travel a 10-12 mile course and endure 25 obstacles that have been designed by British Special Forces. These obstacles are in place to test participants' overall strength, stamina, mental grit and camaraderie.

  The organization wanted to further publicize its obstacle course challenges, which take place in many locations all around the world. To begin this process, the company created a Facebook page in 2010 to increase conversation about its events. Tough  Mudder also developed Facebook advertisements to further increase awareness of their organization. They successfully identified a "target market" and designed ads meant to attract, "people between the ages of 25 and 45 in Northern California" and people who were interested in "extreme sports" and "MMA".

 In the end, Tough Mudder's efforts provided the company with a multitude of tremendous rewards. For one, the company's sales increased 24 times in just 2 years. Tough Mudder's fan base also grew from 250,000 to an eye-popping 2.5 million in just a year and a half. Media Director Peter Wylie says, "Facebook continues to help us grow our business by introducing our brand to new markets and helping us maintain contact with past participants when we return to a market."

 While Tough Mudder may never become as grand a spectacle as the X Games, it has still generated a much wider and more intense following thanks to its marketing approach. Their company's story further exemplifies a growing trend in today's busness world. Using Facebook to promote/intrigue people about your organization is one of the single most intelligent moves a business can make.

To learn more about Tough Mudder, visit their website at Toughmudder.com or visit their successful Facebook page.

Images:

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